I don’t know if I’m getting smarter or if television commercials are getting dumber. Lately though, it seems like the commercials aren’t all that entertaining – not that there ever were, except perhaps during the Super Bowl. But some of the commercials being aired are really way out there in the ozone.
What really gets to me is that someone actually took the time to put the idea down on paper; went through all of the trouble to "develop" the idea for presentation; was paid for it; and someone approved it. Then, additional money was spent so that the ad would air on television or radio, or so that it might show up in print media and online. (more…)